I am thrilled to bring you a new episode of Schmidt List featuring content marketing expert Sarah Panus! 🎧
Highlights from the Episode:
1. Strategic Social Media: Focus on platforms where you can make the most impact instead of trying to be everywhere. Quality over quantity!
2. Content Patience: Allow your content six months to develop before evaluating its success. Metrics need time.
3. Customer Focus: Prioritize your main customer segment, understand their needs, and build your story around solving their problems.
4. StoryBrand Framework: Use the seven key questions to clarify your target audience and position your business as their guide.
5. Three Pillars: Establish three storytelling pillars that align with your audience’s interests, plus a “wild card” to stand out.
Extra Resources:
– Connect with Sarah Panus on LinkedIn: https://www.linkedin.com/in/sarahpanus/
– KindredSpeak.com: Visit Sarah’s site for more strategies and take the content quiz. www.kindredspeak.com
– QUIZ: Ready to Improve Your Content Strategy? Discover which content makeover will boost your brand’s success! Take this 40-second QUIZ to find your “home” makeover show match and get a content makeover plan to help you attract customers & drive better business results.
https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704
Ready to unlock the full potential of your content strategy? Listen to the episode now!