Explore branding complexities with Brad Flowers, co-founder of Bullhorn, on this compelling episode of the Schmidt List Podcast. Discover the transformative impact of digital innovation and AI on brand naming strategies.

Brad discusses the evolution from domain-driven naming to the creative freedoms introduced by new domain extensions and social media influences.

In this episode, we learn how generative AI reshapes the art of naming in branding, enhances traditional processes with innovative tools for generating names, and ensures legal compliance.

Highlights include:
– Evolving branding practices with digital and social media influences.
– Differences in naming strategies between B2B and B2C markets.
– Practical uses of AI in brand strategy and name generation.
– Insights into contemporary challenges in brand naming.

Subscribe for more insights, and hit the bell for notifications. Check the description for links to Brad’s work and book, “The Naming Book.”

🔗 Useful Links:
– Bullhorn Creative: bullhorncreative.com
– Buy “The Naming Book”: https://amzn.to/3R2JiQN
📩 Contact Brad Flowers: brad@bullhorncreative.com
Follow Bullhorn Creative: @BullhornCreative