Chas Porter and jMatt Keil from Riva Partners join us to discuss methods for building products that align with your customer’s values and how to build a coalition internally around your ideas for change.
Marketing Change with Chas Porter and jMatt Keil More »
“The big difference with trying to push a major initiative within a company is when you\’re going to other people at the company and you\’re saying I have this great idea. You should get on board with it the stakes for them are if they attach their name to something that\’s a dismal failure. Or their boss thinks is a stupid idea. They could lose their job.”
Selling Change with Liston Witherill More »
