Do you want to start your agency? Creating an agency can be a great way to be your boss, control your workload, and bring in new clients. But there\’s a lot to think about before you leap. In this video, Ian Lurie and I cover the pros and cons of agency life and offer some advice on what to consider before starting your shop.

Ian Lurie is a digital marketing consultant in Seattle, WA. He has a twenty-five-year intolerance of trendy concepts and nonsense. Previously, Ian was CEO at Portent, a digital marketing agency he founded in 1995. He sold it to Clearlink in 2017. Now on his own, consulting for brands and speaking at conferences. He\’s written three books about marketing and has sold over 20 copies.

Follow him on Twitter (@ianlurie), or reach out on LinkedIn (

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