The product name can be the most critical element of a new product launch. It has to be original, relevant, and hopefully memorable.
The biggest problem faced by companies when picking a name for their new products is that there are already many competing brands in the same category with similar or identical names. There are many naming strategies available that can help you to choose the name.
Join Brad Flowers and me from Bullhorn Creative to share his strategy and exercises for successful branding and naming efforts.