In episode 26, Zack Naylor CEO, Co-Founder at Aurelius and Board Vice President at UXPA Minnesota joins me to talk about how to break through the \”fog of UX research\” and why that even if you are the best designer in the world you still need to deploy empathy in order to make a significant impact on your role as a User Experience Professional.

Check out Aurelius here: and follow Zack on Twitter!

Zack mentions the book: Drive: The Surprising Truth About What Motivates Us Pick it up!