Brandon Jernigan, a Design and Innovation Strategist at Target, and I talk about how large companies like Target and Amazon test new products with customers and we also discuss ways to manage expectations of senior leadership when launching innovation initiatives.

Learn more about Roger Martinโ€™s โ€œPlaying To Winโ€ as mentioned in this episode.

๐Ÿ˜„SUBSCRIBE TO OUR MONTHLY NEWSLETTER! ๐Ÿ˜„